Tenuta La Presa teaches how to ennoble their wines without having to upset the packaging but relying on professionals able to study the state of the art, identify the reference values of the cellar as well as those perceived by the consumer, and give life to a new ennobling graphic design. thanks to the dialogue with the best suppliers of technical materials in the sector.
When restyling the labels and the image of Tenuta La Presa, Civinization has carried out a profound work of analysis, comparison with the market and with suppliers of technical materials, in order to achieve the maximum result in terms of elegance and quality.
The client's desire was to obtain alabel well recognizable that it could marry the concepts of a family historically involved in the wine sector, elegance and simplicity
We therefore kept the historical logo and used a clean font with present but minimal graces, so that it represented the family, the historicity, the initials of the name and the sacredness that has always accompanied the Dei Micheli family, instilling solidity and safety.
However, a reorganization of the legislative elements present on the label (name and type) was carried out. Previously thelabel it presented itself with unclear lines, fonts, designs and wine names. The name of the line emerged predominantly rather than that of the logo or the type of wine, an element that confused the consumer.
The colors that differentiated the types of wine were different only in the capsule (bright pastel color) but not in the graphics inside the label. Therefore, the colors between label and capsule were standardized thanks to our partner suppliers of heat shrink capsules.
For the press we have relied on Valpollicella graphics, while for the paper the choice fell on a cottony Fasson characterized by a marked porosity capable of transmitting sensations of quality and importance to touch and sight.
We therefore decided to focus on colors a full pantone, sometimes lit and recognizable on the shelf as in the case of Bardolino. While an elegant white was chosen to enhance the Bardolino Chiaretto through the combination of rose wine.
The shape of the label has been designed with a die-cutting that divides it into two pieces, the upper one dedicated to the brand while the lower one dedicated to the enhancement of the type and denomination through a texture in braille paint to obtain the relief of the writings.
In the upper one, on the other hand, we wanted to combine a color of. For each different pantone Kurz foil different.
Tenuta La Presa has been marked with a relief punch to further enhance the foil and make it texturized, while in the logo symbol, in addition to the print of the bottom and the hot foil, a micro-engraving punch has been affixed, in order to make every detail of the logo three-dimensional.